We are excited to announce that Joli Consulting is now an official partner of the Zentralverband der deutschen Werbewirtschaft (ZAW) Influencer Training Program! But what is the ZAW, and what does this program offer?

The ZAW, or German Advertising Federation, represents the advertising industry in Germany and sets standards for fair and transparent advertising. In collaboration with the German Advertising Standards Council and the European Advertising Standards Alliance (EASA), the ZAW has launched an Influencer Training Program to help content creators understand advertising rules and avoid misleading practices.

The program is a 90-minute online course available on an e-learning platform, where participants can learn at their own pace. The training covers proper advertising disclosures, avoiding misleading advertising, and complying with both national and European regulations. After completing the course and passing a test, participants receive a certificate.

This initiative builds on successful programs in France and the Netherlands, where hundreds of influencers have already been certified. More European countries will roll out similar programs this year.

At Joli Consulting, we are proud to support this effort to enhance transparency and ethics in influencer marketing.